Each year, the month of October is dedicated to raising global awareness of Breast Cancer, and 2011 is no different.
As part of this years BCA campaign, Estee Lauder have launched a new initiative, ‘Shine A Light On Breast Cancer’ invites people everywhere to virtually turn the globe pink via the Estee Lauder Facebook application. Its an amazing way of spreading both awareness and hope, and with each ‘lighting’ action carrying your personal Breast Cancer message.
Estee Lauder and the BCA have been lighting famous buildings and monuments pink for over ten years through their Global Landmarks Illuminations Initiative . The Shine A Light On Breast Cancer campaign takes it a step further by reaching out to people all over the globe to make our world pink for a month.
Please pop over to the Estee Lauder facebook page here and show you care.